TikTok Plans Global Layoffs in Operations and Marketing
TikTok is planning significant layoffs across its operations and marketing workforce, according to current employees who spoke with CNN.
The global layoffs are expected to impact teams handling user support, communications, content, and marketing. As part of the restructuring, TikTok’s global user operations team will be dismantled, with remaining employees reassigned to the company’s trust and safety, marketing, content, and product teams.
News of the layoffs was first reported by The Information. TikTok did not respond to a request for comment.
Some employees were informed of the layoffs on Tuesday evening, following The Information’s report, through a message from Adam Presser, the company’s head of operations, and Chief Brand and Communications Officer Zenia Mucha.
The layoffs had been planned for some time, potentially almost a year, but delays were caused by recent turnover in TikTok’s marketing, trust and safety, and operations teams, one employee told CNN.
These layoffs are not related to the legal and political challenges TikTok faces in the United States, which could result in a nationwide ban of the app, the source added.
It remains unclear how many employees will be affected. The Information reported that a “large percentage” of the approximately 1,000 employees working on the impacted teams could be laid off. In 2023, TikTok disclosed that it had 7,000 employees in the United States alone.
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Source: CNN
